Social media marketing is the fastest-growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring many benefits to showcasing products and services. What is Social Media Advertising? Simply put, it is a form of online marketing that mainly focuses on social networking sites.

The merits of social media advertising include the following:

  • Increase in brand awareness. By promoting your business, products, or services on social media, you are increasing brand awareness from the very beginning. ...
  • Improved brand loyalty. ...
  • Higher conversion rates. ...
  • Low-cost advertising. ...
  • User-friendly interface. ...
  • In-depth analytics.

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